Whether you’re kicking off a major event or sitting down for an executive brainstorming session, Charlene Li can help energize your audience or company. Charlene is inspiring and entertaining, while at the same time eminently approachable. She has presented to a wide variety of public and private organizations and consulted in virtually every industry and internationally as well.
Speaking At Your Event
Charlene typically speaks to two types of audiences:
- Leaders who see the potential of using new technologies like social media, but don’t know how to get started. They are fearful of losing control and want to understand how these strategies can help their organizations.
- Leaders who are seeking to take their organization to the next level by learning about industry trends and best practices, as well as how to prepare for the future.
Whatever the audience, the speech is always customized for the group being addressed. Any of the below speech topics can be combined and customized to meet your events’ needs. A few current speech topics include, but are not limited to the following:
- Open Leadership In Your Organization
- Creating A Coherent Social Strategy
- The Future Of Social Networks
- Convincing Your Curmudgeon – Getting Executive Buy-In For Your Social Strategy
- Get Engaged With Your Customers (Or Employees)
Past Speeches and Presentation Archives
Charlene is a much sought-after speaker, and has keynoted conferences such as World Business Forum, SXSW, and Web 2 Expo. Satisfied audiences include Cisco, Facebook, Hewlett-Packard, Ketchum, Microsoft, Sony, Wells Fargo, Canadian Marketing Association, Advertising Research Foundation, and PBS. A presentation archive is also available.
Below are a few links to videos that showcase Charlene:
- Charlene Li at World Business Forum 2010, “You can’t control relationships.“, World Business Forum, October 5, 2010 (Running Time: 2 min 3 sec)
- “Live@Rotman: Best-Selling Author Charlene Li“, Speech at University of Toronto Rotman School of Business, September 20, 2010 (Running Time: 5 min 17 sec)
- Excerpt from HSM Brazil speech, Sao Paolo, Brazil, March 25, 2010 (Running Time: 4 min 41 sec)
- “The Groundswell. Harness the Tech to Connect”, Pre-Conference Interview, Brand ManageCamp, October 5-6, 2009 (Running Time: 6 min 45 sec)
- “How to Prepare for the Future of Search”, Excerpts, commentary & interview, SES San Jose, August 13, 2009 (Running Time: 7 min 33 sec)
- “The Future Of Social Networks” , Excerpts, SXSWi, March 2009 (Running Time: 1 min 41 sec)
- Nokia’s Ideas Project: “In the Future All Our ‘identities’ Will be Melded Together” , December 2008 (Running Time: 4 min 46 sec)
- “Creating A Social Media Strategy”, Authors@Google Series: Charlene Li , October 2008 (Running Time: 44 min 31 sec)
- “Groundswell”, Avenue A Razorfish Client Summit, May 2008, (Running Time: 32 min 43 sec)
- “The Future of Social Networks”, O’Reilly GSP West, March 2008 (Running Time: 30 min 45 sec)
- “Strategies For Winning In A World Transformed By Social Technologies” (opens windows media video), PARC Forum, December 2007 (Running Time: 1 hour 6 min 55 sec)
- “Social Technologies: Your Customers Are Revolting” (Forrester Consumer Forum 2007) (Running Time: 9 min 45 sec)
- “Social Technographics: Profile of Alpha Moms” (Forrester Consumer Forum 2007 (Running Time: 3 min 34 sec )
Contact Mel Blake, Monitor Talent, 617.252.2472 or mel_blake (at) monitor (dot) com
Consulting And Advising Your Organization
A major reason why strategies fail is not because of the lack of planning, but because of inexperience in how to lead in the uncertain environment of a changing technology landscape. When implementing new technologies, companies often undergo a fundamental transformation in the way they are organized and managed. Leaders need to be aware of the stresses they will encounter along the way and prepare accordingly.
Charlene is available for strategy consulting engagements through her firm, Altimeter Group. Some sample engagements include:
- A large, multinational consumer products company wanted to create a strategy that would integrate social deeply into the organization. Charlene and Altimeter conducted a social media readiness audit to assess where the organization was on 45 different maturity criteria. With input from key stakeholders, Charlene and her team created a strategy that laid out the creation of a “center of excellence” and a road map of how to develop internal resources. Included in the strategy were short, medium, and long-term recommendations as well as detailed advice on what to do — and just as importantly, what not to do.
- An agency engaged Charlene to help it redesign itself and engage its leadership so that it could become Agency 2.0 – more flexible and hence more responsive to its clients. This included recommendations on how executives need to give up control over who could and should engage with clients.
- A media company was heavily engaged in social media but did not have a coherent plan — or even a formal social media policy. Charlene helped them write and implement a policy as well as a detailed social strategy to guide their current and future engagement with consumer audiences as well as with advertisers. Strategy options were evaluated based on their long term value creation as well as the ability to the company to execute them.
For more information about consulting options, please email sales (at) altimetergroup (dot) com or charlene (at) charleneli (dot) com.