Resources

Presentations to Download

View Charlene's presentationsCharlene’s presentations are available for viewing and downloading.

Webinars

Below are available webinar recordings presented by Charlene Li.

The Seven Success Factors of Social Business Strategywith Charlene Li & Brian Solis, August 15, 2013

What makes a social business strategy successful? Charlene Li and Brian Solis just released a new e-book on this very subject, Seven Success Factors of Social Business Strategy. To coincide with its release, they are sharing highlights from the book and findings from their latest research. In this webinar, they discuss the seven factors that successful social businesses share and how their strategies are designed to deliver business value. Learn how to craft a coherent strategy that transcends individual social media channels and results in a robust strategy roadmap, complete with metrics.

Six Stages of Social Business, with Charlene Li & Brian Solis, June 26, 2013

In this webinar, Altimeter Group’s Charlene Li and Brian Solis review the six distinct stages that organizations move through as they evolve their social business strategy. Learn how they can drive business value with their social business strategies — no matter where they stand in terms of maturity. The webinar reviews findings from their recently released report “The Evolution of Social Business Strategy,” and answers audience questions.

Training for Social Media Success: How Internal Education Can Make or Break a Social Business, with Charlene Li, August 23, 2012

Real-world case studies of best practice training programs will be discussed, as well as outcome-oriented training strategies that will keep all levels of employees engaged. From business executives, to social strategist and communication professionals, to general employees, social media training can determine the success of a social business. Charlene also provides an overview of Altimeter Group’s social media training program, Altimeter Academy.

Disruptive Technology Outlook 2011, with Charlene Li, February 17, 2011

Hot or Not: Disruptive Technologies to Watch in 2011. Charlene examines three major drivers that make a disruptive technology important to a particular business.

Finding and Supporting Open Leaders, with Charlene Li, May 14, 2010

“Be Open, Be Transparent, Be Authentic” are the current leadership mantras — but companies often push back. Business is premised on the concept of control, and yet the new world order demands openness. However, leaders do not know how to be open and be in control. This webinar answers the following questions: What are the characteristics of open leaders? How do you identify open leaders? What can and should organizations do to support open leadership? What are some examples of open leaders?

Making the Case for Open Leadership, with Charlene Li, April 26, 2010

“Be Open, Be Transparent, Be Authentic” are the current leadership mantras — but companies often push back. Business is premised on the concept of control, and yet the new world order demands openness. However, leaders do not know how to be open and be in control. This webinar covers the following: how social technologies are creating the need for a new type of leadership; what it means to be open; how to measure openness; and case studies of open leadership.

Social Strategy: Getting Your Company Ready, with Charlene Li and Jeremiah Owyang, April 14, 2010

To be successful using social technologies, companies must first prepare and align internal roles, processes, policies, and stakeholders with their business objectives. In this hour-long webinar, Charlene Li and Jeremiah Owyang, partners at Altimeter Group, review a comprehensive checklist that companies should use before deploying a social strategy.

Interviews

Video interviews of Charlene are available on this YouTube Playlist.