By Charlene Li
“Be Open, Be Transparent, Be Authentic” are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, and facebooking are becoming the norm. the author lays out the steps that leaders must take to transform their organizations and themselves into being “open” – and exactly what that will mean.
- Shows how to use social media to become an open organization
- Offers basic advice for leaders who are adapting to the new era of openness in the marketplace
- The author Charlene Li is one of the foremost experts on social media and technologies
In easy-to-understand language, this book will help leaders orient themselves to social networking and other technological advances.
As Li explains, openness requires more — not less — rigor and effort than being in control.
Open Leadership reveals step-by-step, with illustrative case studies and examples from a wide range of industries and countries, how to bring the precision of this new openness to both inside and outside the organization. The author includes suggestions that will help an organization determine an open strategy, weigh the benefits against the risk, and have a clear understanding of the implications of being open. The book also contains guidelines, policies, and procedures that successful companies have implemented to manage openness and ensure that business objectives are at the center of their openness strategy. By embracing social media, leaders can transform their organizations to become more effective, decisive, and ultimately more profitable in this new era of openness in the marketplace.
Praise for Open Leadership
Charlene makes it clear: Open up or die. NO matter where you are on the open curve, Charlene’s book will transform your thinking and ignite change.
Charlene Li is absolutely at the top of her game. She’s an expert on in social technology -- an absolute essential in driving your company forward today. But what’s more, she clearly lays out what’s required to lead. Throw out the old rulebook and put Open Leadership into play.
Open Leadership is a bold book with an even bolder agenda, dealing direclty with the tensions between openness and order. The book is a masterwork and it belongs on every manager’s desktop and in every business school classroom. You need to know how to thrive in a world where opennes is the new normal, and this is the book that will tell you how.
LinkedIn Influencer since 2013
Named by LinkedIn on of the Top 10 Marketing Influencers
Named by Fast Company as one of the Most Creative People in Business
Named by Inc Magazine as one of the Top 50 Leadership Innovators
Big Brothers and Big Sisters of Santa Clara County, 1994-1995
Jumpshot, board of directors, 2018-2020