Month: April 2014

Help with My New Report: Employee Engagement & Advocacy

I’m passionate about Open Leadership, and the imperative to be open, authentic and transparent in the way we lead. This is all the more important when looking at how to engage employees, and tapping them for the bright shiny object de jour “employee advocacy.” To that end, my colleague Jon Cifuentes and I are working …

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Defining Digital Transformation: Through the Looking Glass of Customer Experience

There is a growing imperative to take companies through a “digital transformation”. One of the top drivers is a growing recognition that customers (both in the B2C and B2B worlds) increasingly rely on digital channels to gather information, compare products, and then transact. While digital represents only a small portion of the marketing budget, CMOs …

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