danielle

Strengthening Employee Relationships In the Digital Era

According to Gallup, employees are disengaged at work — worldwide, only 13% of employees are engaged. This is an astonishing number, and even more so because so many of the new technology offerings targeted to enterprises focuses on employee collaboration, engagement, and advocacy. For this reason, I wanted to research what the state of employee …

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How Good is Your Social Business Governance?

In our research and client work at Altimeter, one of the most misunderstood issues we see is social business governance. I’ve seen it defined as everything from social media policies and risk management to organizational structures. My colleague Ed Terpening and I just published a report on how to think about governance – and in particular, the …

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Out of Office: How a Drunk in First Class Got Me a Box of Compost — and Perspective

This post is part of a series in which LinkedIn Influencers and members share their business travel advice and stories from life on the road. Read all the posts here. Despite being active in social media and a self-professed extrovert, I’m determinedly anti-social when it comes to travel — I dread being stuck next to talkative …

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Defining Digital Transformation: Through the Looking Glass of Customer Experience

There is a growing imperative to take companies through a “digital transformation”. One of the top drivers is a growing recognition that customers (both in the B2C and B2B worlds) increasingly rely on digital channels to gather information, compare products, and then transact. While digital represents only a small portion of the marketing budget, CMOs …

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State of Research & Consulting: The Smartest Network, Not People, Will Win

This post is part of a series in which LinkedIn Influencers analyze the state and future of their industry. Read all the posts here. My background as an industry analyst at Forrester Research and management consultant at the now-defunct Monitor Group gives me a unique point of view into the intersection of two industries, Industry Research …

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