Research

How To Create A Successful Social Business

Are you a social business? By this, I mean are you aligning your social strategy to business goals? In a new Altimeter Group Report, “The Evolution of Social Business,” my co-author Brian Solis and I found that this was not the case. Only 34% of businesses we surveyed felt that their social strategy was connected …

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Why Most Social Strategies Fail

When I ask people what their social business strategy looks like, I usually get the following response, “Oh yeah, we’re on Facebook.” The conversation continues apace: — Twitter account…check. — YouTube videos….yup. — People who seem to know what they doing with those accounts…kinda. — Metrics….Likes. But that isn’t a strategy — it’s a series of …

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Analysis: Why Buying Yammer Makes Sense for Microsoft

Microsoft announced that it would buy Yammer for $1.2 billion, after a week of speculation that the deal was imminent. From my perspective, having researched the enterprise social networking space (see report), the acquisition is a continuation of current trends in the industry and makes a lot of sense for both MSFT and Yammer. Yammer …

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New Report: “Make An App For That: Mobile Strategies For Retailers”

When it comes to shopping, I have a love/hate relationship with my iPhone. Some apps are actually helpful, letting me explore products or buy something immediate. But the vast majority of the retailer apps litter my screens, sitting unused after an initial, disappointing whirl. My frustration is reflected in the findings of my colleague Chris …

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Complete a Survey on Enterprise Social Networking

I’m working on a new Altimeter report on how organizations are using enterprise social networking (ESN) solutions. The report is tentatively titled “Making The Case for Enterprise Social Networking” and looks at how technology platforms like Chatter, Jive, and Yammer are being used within organizations. Request: Please contribute to Altimeter’s Open Research by taking this …

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