Strategy

Why Most Social Strategies Fail

When I ask people what their social business strategy looks like, I usually get the following response, “Oh yeah, we’re on Facebook.” The conversation continues apace: — Twitter account…check. — YouTube videos….yup. — People who seem to know what they doing with those accounts…kinda. — Metrics….Likes. But that isn’t a strategy — it’s a series of …

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Analysis: Why Buying Yammer Makes Sense for Microsoft

Microsoft announced that it would buy Yammer for $1.2 billion, after a week of speculation that the deal was imminent. From my perspective, having researched the enterprise social networking space (see report), the acquisition is a continuation of current trends in the industry and makes a lot of sense for both MSFT and Yammer. Yammer …

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Beyond the IPO: Ten Implications of a Public Facebook

By Susan Etlinger, Charlene Li and Rebecca Lieb The run-up to Facebook’s IPO reminds me a bit of a wedding: everyone’s attention is on the big day (expected to be Friday May 18), without much regard for the weeks, months and years afterward. Charlene Li, Rebecca Lieb and I sat down to discuss some of …

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Report: Making The Business Case For Enterprise Social Networks

In 2011, the US hit a milestone — more than half of all adults visit social networking sites at least once a month. But when it comes to using social-networking technologies inside organizations, many business leaders are at a loss to understand what value can be created from Facebook-like status updates within the enterprise. Some organizations have …

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New Report: “Make An App For That: Mobile Strategies For Retailers”

When it comes to shopping, I have a love/hate relationship with my iPhone. Some apps are actually helpful, letting me explore products or buy something immediate. But the vast majority of the retailer apps litter my screens, sitting unused after an initial, disappointing whirl. My frustration is reflected in the findings of my colleague Chris …

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Predictions Social Business in 2012, Part III: Transforming Your Organization

This is the last of three posts I’m writing on predictions and priorities for Social Business in 2012. You can read the first and second prediction posts for more context. Prediction #3: Connected leaders and employees will create sustained competitive advantages through a culture of sharing. This year will see some companies pull ahead of …

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Complete a Survey on Enterprise Social Networking

I’m working on a new Altimeter report on how organizations are using enterprise social networking (ESN) solutions. The report is tentatively titled “Making The Case for Enterprise Social Networking” and looks at how technology platforms like Chatter, Jive, and Yammer are being used within organizations. Request: Please contribute to Altimeter’s Open Research by taking this …

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Hot Or Not: Disruptive Technologies To Watch in 2011, Part 1: The Framework

Last month, I gave a presentation on the top disruptive technologies to watch at the SFAMA monthly meeting. One of the things I did to prepare was to read as many tech predictions for 2011 as I could find. You can see them all collected in one place. The one thing that struck me was that …

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Report: How Corporations Should Prioritize Social Business Budgets

One question I frequently get is “How much should I be spending on social media?” The answer, of course, is it depends. This report looks at how 140 Social Strategists spent on social media in 2010 — and their plans for 2011 (read report). From this deep data, my co-author, Jeremiah Owyang, and I, found …

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