17 2013 July
New Book: The Seven Success Factors of Social Business Strategy
I’m very proud to announce the publication of an eBook that I co-authored with Brian Solis, entitled “The Seven Success Factors of Social Business Strategy.”...
Read More11 2013 March
How To Create A Successful Social Business
Are you a social business? By this, I mean are you aligning your social strategy to business goals? In a new Altimeter Group Report, “The...
Read More07 2012 November
Why Most Social Strategies Fail
When I ask people what their social business strategy looks like, I usually get the following response, “Oh yeah, we’re on Facebook.” The conversation continues apace:...
Read More26 2012 June
Analysis: Why Buying Yammer Makes Sense for Microsoft
Microsoft announced that it would buy Yammer for $1.2 billion, after a week of speculation that the deal was imminent. From my perspective, having researched...
Read More08 2012 May
Beyond the IPO: Ten Implications of a Public Facebook
By Susan Etlinger, Charlene Li and Rebecca Lieb The run-up to Facebook’s IPO reminds me a bit of a wedding: everyone’s attention is on the...
Read More22 2012 February
Report: Making The Business Case For Enterprise Social Networks
In 2011, the US hit a milestone — more than half of all adults visit social networking sites at least once a month. But when it comes...
Read More07 2012 February
New Report: “Make An App For That: Mobile Strategies For Retailers”
When it comes to shopping, I have a love/hate relationship with my iPhone. Some apps are actually helpful, letting me explore products or buy something...
Read More09 2012 January
Predictions Social Business in 2012, Part III: Transforming Your Organization
This is the last of three posts I’m writing on predictions and priorities for Social Business in 2012. You can read the first and second...
Read More27 2011 October
Complete a Survey on Enterprise Social Networking
I’m working on a new Altimeter report on how organizations are using enterprise social networking (ESN) solutions. The report is tentatively titled “Making The Case...
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