18 2017 October
How Millennials Drive Brand Relevance
When it comes to brand relevance, millennials and non-millennials have more in common than they think. In this post, I’ll do a deep dive into how U.S. millennials (18-37 years old) view brand relevance similarly and differently from non-millennials — and why brands like Spotify, Westin, and Target register a relevance score almost twice as high among millennials than non-millennial customers.
Read More25 2017 August
HR’s Role in Digital Transformation
We often think about digital transformation as something tackled by the dynamic duo of Marketing and IT. But there needs to be a third -- HR. That's because, while digital transformation appears to be about technology, at its heart it's about people, and the relationships that are changed because of these digital technologies. Today I examine the key takeaways from a recent Prophet report on the subject.
Read More14 2016 June
Why LinkedIn’s Acquisition by Microsoft Will Disrupt the Enterprise Software Market
Originally posted on AltimeterGroup.com. It was a very smart and strategic move for Microsoft to acquire LinkedIn. With its 433 million registered users (and their...
Read More03 2014 December
Creating a Culture of Content — Empowering Your Employees
Content marketing is hot, but it is not solely created by, inspired by, or used by marketing. Rather, content needs exist throughout multiple facets of...
Read More14 2014 November
How Good Is Your Social Business Governance?
In our research and client work at Altimeter, one of the most misunderstood issues we see is social business governance. I’ve seen it defined as...
Read More21 2014 July
How to Tell If You’re Just Dabbling with Digital
Digital transformation is hot — in a new Altimeter Report, “The State of Digital Transformation,” we found that 88% of organizations we surveyed said that...
Read More03 2014 April
State of Research & Consulting: The Smartest Network, Not People, Will Win
This article was originally posted on LinkedIn.
Read More09 2014 January
Disruptive Trends to Watch in 2014
This post is part of Altimeter’s Trends to Watch in 2014. To kick off the new year, here are seven trends I’m following closely in...
Read More05 2013 December
New Report: Social Media Education for Employees
Last year, we asked companies about their top social strategy priorities. The second top response was “Developing Internal Education and Training.” Yet, when we surveyed...
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