brand

How Millennials Drive Brand Relevance

When it comes to brand relevance, millennials and non-millennials have more in common than they think. In this post, I’ll do a deep dive into how U.S. millennials (18-37 years old) view brand relevance similarly and differently from non-millennials — and why brands like Spotify, Westin, and Target register a relevance score almost twice as high among millennials than non-millennial customers.

Where Digital Brands Succeed (And Surprisingly Fail) at Brand Relevance

What makes a brand great? Some lists of the most “valuable” brands base the rankings on financial statements. These lists weigh heavily toward large, global brands that spend a lot on advertising. But I believe that brand lives in the eyes of the beholder, namely customers. To that end, Prophet Brand Strategy, which is the …

Where Digital Brands Succeed (And Surprisingly Fail) at Brand Relevance Read More »

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