digital transformation

HR’s Role in Digital Transformation

We often think about digital transformation as something tackled by the dynamic duo of Marketing and IT. But there needs to be a third — HR. That’s because, while digital transformation appears to be about technology, at its heart it’s about people, and the relationships that are changed because of these digital technologies. Today I examine the key takeaways from a recent Prophet report on the subject.

The Top Digital Transformation Priorities For 2016 – Part 1

Is your organization focused on the right things to drive digital transformation? And I mean a deep, meaningful digital transformation — one where the embrace of digital fundamentally changes an aspect of your business model that results in growth and better profits. Over the past two months, I filtered through hundreds of “top trends and predictions …

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Defining Digital Transformation: Through the Looking Glass of Customer Experience

There is a growing imperative to take companies through a “digital transformation”. One of the top drivers is a growing recognition that customers (both in the B2C and B2B worlds) increasingly rely on digital channels to gather information, compare products, and then transact. While digital represents only a small portion of the marketing budget, CMOs …

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