lieblink

Creating a Culture of Content — Empowering Your Employees

Content marketing is hot, but it is not solely created by, inspired by, or used by marketing. Rather, content needs exist throughout multiple facets of an organization – think sales, customer services, thought leadership, recruiting, etc. The result: more and more organizations are focused on creating what Altimeter calls a “Culture of Content” (CoC) to …

Creating a Culture of Content — Empowering Your Employees Read More »

Beyond the IPO: Ten Implications of a Public Facebook

By Susan Etlinger, Charlene Li and Rebecca Lieb The run-up to Facebook’s IPO reminds me a bit of a wedding: everyone’s attention is on the big day (expected to be Friday May 18), without much regard for the weeks, months and years afterward. Charlene Li, Rebecca Lieb and I sat down to discuss some of …

Beyond the IPO: Ten Implications of a Public Facebook Read More »

Get the Disruption Dispatch

Get on my mailing list for a monthly dive into the world of disruption.

Subscribe