14 2014 November
How Good Is Your Social Business Governance?
In our research and client work at Altimeter, one of the most misunderstood issues we see is social business governance. I’ve seen it defined as...
Read More31 2014 October
Why Social Selling Works — and Doesn’t
At Altimeter, we’ve been conducting research and working with clients on “social selling”, loosely defined as using social channels like LinkedIn, Twitter, and YouTube as...
Read More15 2014 April
Help with My New Report: Employee Engagement & Advocacy
I’m passionate about Open Leadership, and the imperative to be open, authentic and transparent in the way we lead. This is all the more important...
Read More30 2013 December
Infographic: State of Social Business 2013 and Outlook for 2014
This past year has been a busy one for me and Brian Solis on the research front. We’ve published the following: Report on the six...
Read More05 2013 December
New Report: Social Media Education for Employees
Last year, we asked companies about their top social strategy priorities. The second top response was “Developing Internal Education and Training.” Yet, when we surveyed...
Read More17 2013 July
New Book: The Seven Success Factors of Social Business Strategy
I’m very proud to announce the publication of an eBook that I co-authored with Brian Solis, entitled “The Seven Success Factors of Social Business Strategy.”...
Read More11 2013 March
How To Create A Successful Social Business
Are you a social business? By this, I mean are you aligning your social strategy to business goals? In a new Altimeter Group Report, “The...
Read More11 2012 December
Big Idea 2013: Get All of Your Employees on Social Media
If there’s one thing you must do in 2013, it is to get strategic about social. Now that I have your attention, let me caveat...
Read More07 2012 November
Why Most Social Strategies Fail
When I ask people what their social business strategy looks like, I usually get the following response, “Oh yeah, we’re on Facebook.” The conversation continues apace:...
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