31 2014 October
Why Social Selling Works — and Doesn’t
At Altimeter, we’ve been conducting research and working with clients on “social selling”, loosely defined as using social channels like LinkedIn, Twitter, and YouTube as...
Read More24 2014 September
Blogging as a State of Mind: Reflections on 10 Years of Blogging
Ten years ago today, I wrote my first blog post, entitled “Blogging as a State of Mind.” I still vividly remember the moment — my...
Read More30 2013 December
Infographic: State of Social Business 2013 and Outlook for 2014
This past year has been a busy one for me and Brian Solis on the research front. We’ve published the following: Report on the six...
Read More05 2013 December
New Report: Social Media Education for Employees
Last year, we asked companies about their top social strategy priorities. The second top response was “Developing Internal Education and Training.” Yet, when we surveyed...
Read More12 2013 September
The Twitter IPO: Some Initial Analysis
Twitter just tweeted that it has filed a confidential S-1, with the appropriate disclaimer. Here are a few reasons why this filing and IPO warrant close...
Read More17 2013 July
New Book: The Seven Success Factors of Social Business Strategy
I’m very proud to announce the publication of an eBook that I co-authored with Brian Solis, entitled “The Seven Success Factors of Social Business Strategy.”...
Read More11 2013 March
How To Create A Successful Social Business
Are you a social business? By this, I mean are you aligning your social strategy to business goals? In a new Altimeter Group Report, “The...
Read More11 2012 December
Big Idea 2013: Get All of Your Employees on Social Media
If there’s one thing you must do in 2013, it is to get strategic about social. Now that I have your attention, let me caveat...
Read More07 2012 November
Why Most Social Strategies Fail
When I ask people what their social business strategy looks like, I usually get the following response, “Oh yeah, we’re on Facebook.” The conversation continues apace:...
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