Social strategy

To head off mass shootings, we need better technology — not less

In the wake of the Pittsburgh synagogue shooting last month, and more recently the Thousand Oaks, California shooting, the nation is deeply shaken and looking for someone or something to blame. Understandably, many people are increasingly calling on social media platforms to clamp down even more on hate speech. The alleged Pittsburgh synagogue shooter used social media site Gab, …

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What to Do When Execs Avoid Social Media: Answer Their Top 6 Excuses

Leaders know they need to engage in digital and social, but they come up with many excuses, none of which will likely be a surprise to you. I thought it would be helpful to lay out the top excuses I hear from executives—and how you can rebut them to persuade these reluctant leaders to become Engaged …

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How Good is Your Social Business Governance?

In our research and client work at Altimeter, one of the most misunderstood issues we see is social business governance. I’ve seen it defined as everything from social media policies and risk management to organizational structures. My colleague Ed Terpening and I just published a report on how to think about governance – and in particular, the …

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New Book: The Seven Success Factors of Social Business Strategy

I’m very proud to announce the publication of an eBook that I co-authored with Brian Solis, entitled “The Seven Success Factors of Social Business Strategy.” Based on research as well as real-world experience with our clients, Brian and I found that there are common characteristics of successful social business strategies, the most important one being a …

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