socialmedia

Predictions and Priorities for Social Business in 2012 – Part I

My pet peeve about the annual predictions ritual is that they lack context for action. It’s nice to know that tablets and big data are important — but what should you do about it? So here’s my attempt at not only forecasting but also to provide actions that companies should be prioritizing in 2012. The …

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Facebook Timeline reveals the future of sharing

Leading up to Facebook’s f8 conference today, my biggest concern about the rumored new “Read. Watched. Listened” buttons was that Facebook was becoming more and more superficial in its interactions. This was especially the case when compared to the deep interactions and engagements found on Google+ (which suffers from the problem of not having nearly …

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Report: How Corporations Should Prioritize Social Business Budgets

One question I frequently get is “How much should I be spending on social media?” The answer, of course, is it depends. This report looks at how 140 Social Strategists spent on social media in 2010 — and their plans for 2011 (read report). From this deep data, my co-author, Jeremiah Owyang, and I, found …

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